88.1 WAY-FM Audience at a glance

WAY-FM currently has more than 113,000* loyal listeners

63% of WAY-FM's audience is between 25-54 - The TARGET group for marketing!

43% of WAY-FM's audience is between 35 - 44

25% of WAY-FM's audience is between 18 - 34

16% of WAY-FM's audience is between 12 - 17


*2009 Arbitron four book average.